3 new approaches to build relationships with customers using Dynamics 365 Marketing

by Admin Admin

We are living in interesting world today. There are a lot of differences in ways of living, working and communicating. It has never been more important in business to have an opportunity to interact with customers in a personal and appropriate way. Microsoft is doing everything to help businesses build relationships and engage with customers in this new world. This is the main purpose of the current Microsoft Dynamics 365 Marketing release.

Plan of wave 2 The Dynamics 365 Marketing release is to build fast journeys for customers with the help of reimagined editing, in-place previews, and taken into account insights. All features are already at the launch stage, and they will be available in all regions by the end of October 2020. Here are main 3 updates that are worth noting.

1. Fast build of customer journeys

In this release, Microsoft took the opportunity to redesign the customer experience to make automating customer interactions easier, faster, and more productive.

The key development aspect was to reduce the number of context switches, clicks, and scrolling, to decrease the amount of effort required to complete tasks and make things more intuitive. Microsoft also focused on improving performance and rendering as they are fundamental to the usability of the product. Some of the key improvements:

  • Fast and smooth experience: Time of loading, zooming and panning are faster and smoother than ever before.
  • In-place menu: There is no need now to always switch between the toolbox and the properties pane. Next step can be added of the journey on the canvas.
  • Simplified tiles helping to avoid mistakes: Tools enable features for make it clear and easy for customers to build their journey from the beginning using tools to wait for, wait until, or enable if/then.
  • Upgraded journey insights: Analyzing journey performance can be done using easier-to-read charts and overlays.
  • Customized canvas view: One click is needed to fit all the way into the canvas: smoothing a zoom, dragging to pan, and choosing between horizontal and vertical canvas layouts.

2. Webinars and meetings are integrated with Microsoft Teams

Personal meetings are memories now. We have all turned to online. To help customers run virtual events better developers worked with the Microsoft Teams organization to integrate Dynamics 365 Marketing Event Management tools with Teams Live Events (webinars) and Meetings (online audio and video group meetings).

Registration for the event has been updated, therefore customers can use already existing event registration and with just a press of button switch to online streaming. Registrants can use registration with one click from the event registration confirmation email that is developed and sent through Dynamics 365 Marketing.

Users also can initiate a customer journey based on their registration, sign-in, develop customers through their experience attending an event, for instance, by submitting post-event polls through Microsoft Dynamics 365 Customer Voice and then branching out to deliver different experiences on based on the results of this survey.

3. Easy performance monitoring, creating and managing social media posts

There are improvements for connecting with customers in social media: LinkedIn, Facebook, Twitter.

Microsoft reworked the UI to improve post authoring, graphics, and links, added emojis support and option for deleting posts. Moreover, planning calendar is updated with visual graphics, also users can make posts right from calendar.

Supporting both personal and company pages is now available for LinkedIn. Finally, as requested, Microsoft added KPIs are implemented: reactions, impressions, comments and more is in the update.

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