Now, many companies are thinking about the lessons that 2020 has taught. And what awaits them in 2021. Just a year ago, Microsoft Dynamics 365 Commerce went public. This is the evolution of Microsoft Dynamics 365 Retail. There are many more options that go beyond the brick-and-mortar store. This allows sellers to target customer feedback to meet their needs on their terms. According to a Forrester survey, 83% of retail companies consider it important to provide customers with a single and unified experience. And the way to create that experience is in digital trading.

To enable organizations to enhance the digital commerce experience, Microsoft is announcing a preview of B2B e-commerce capabilities for Dynamics 365 Commerce. To provide a rich and rich experience for customers, Microsoft combines the capabilities of B2C and B2B e-commerce on a single unified retail platform. Optimizing the buyer's journey and buying opportunity saves organizations time and money.

Back to 2020

After the release of Dynamics 365 Commerce in 2020, no one could have imagined that retailers would be struggling with the outbreak of the pandemic. This is why Dynamics 365 Commerce has done everything to help retailers implement product form. Also provided a guarantee of safe conditions for trade transactions with clients.

Change in B2B commerce
Millennials are taking the shopper position, so established B2B sales methods are shifting to one-to-one digital engagement and self-service. Younger shoppers prefer digital platforms for quick shopping. Businesses also value providing access to online ordering options for B2B shoppers. This saves time and money as reliance on personal sales is reduced. Opportunities appear to scale with a wide range of partners.

Contributing to B2B e-commerce

Companies in the market share business solutions into B2B and B2C. As a result, companies receive digital assets and data if they operate in B2B format and also if in B2C format. This has resulted in a lack of innovation in B2B e-commerce. As more young shoppers grow, the market should move beyond traditional boundaries and provide shoppers with an intuitive experience. This is the goal of Dynamics 365 Commerce. With B2C smart features, companies can deliver relevant and relevant content to customers by strengthening the link between B2B accounts. This includes activating a modular and responsive user interface. And AI-powered recommendations based on user interest. In addition, there is also cross-channel asset management, distribution order management, and merchandising capabilities.

In addition, Microsoft provides the latest B2B business experiences. Also, tools for connecting to partners online and flexible management. Dynamics 365 Commerce provides a quick and easy way to control account access. The ordering process is streamlined with order templates that simplify self-service options. Discounts and promotions are available to business partners where appropriate. Clear visibility of stocks and thresholds is available with grid-based order entry. Besides, there is support for various payment options based on the account.

Self-service capabilities are expanding. With tools for business partners, you can easily access the account parameter. Including the history of orders, documentation and statements. Integration of Microsoft Dynamics 365 Sales and Microsoft Dynamics 365 Customer Service Dynamics 365 Commerce provides a whole set of tools. They enable sales and service agents to communicate more effectively with customers. With the goal to increase the value of every sale. Virtual agents or commercial chat provide fast response time for the support team. And with the customer data platform, you can conduct analysis using Microsoft Dynamics 365 Customer Insights tools. You can visualize business transactions using Microsoft Power BI. Finally, employees can also get many new opportunities. For example, by leveraging the power of Microsoft Power Apps without code or low code. All of the above features are integrated and supported in Dynamics 365 Commerce.

Article publication source:
https://cloudblogs.microsoft.com/